iParent 101

I had the pleasure of working with Dr. Adam Pletter on his important mission called iParent 101.

“Collaboration, enthusiasm, and creativity result in Marni being a Tech Wizard. She listened to my vision, added her ideas and worked to make the vision reality. She single handedly took my live workshop and transformed it into an interactive online digital parenting course. Her expertise was matched only by her eagerness to learn new skills to enhance the course online. She lead the marketing campaign and created my amazing logo and developing brand. I recommend Marni Hotchkiss without reservation as I look forward to future collaboration with her.”
Dr. Adam Pletter


  • Creation of visual identity.
  • Design and development of parent site iParent101.com.
  • Design and development of iParent 101 eCourse.
    • Online course creation
    • Landing page and sales funnel
    • Social media and email marketing
    • Banner ads
    • eBook
    • Infographics
  • Used tactical offers/promotions to help drive online sales.
  • Created an online community of people who can market to and keep in touch with.
  • Wrote up blog posts, social medial content and activity.
  • Utilized top list building strategies to increase database.
  • Created, monitored and managed e-mail marketing campaigns via MailChimp to engage with segmented groups.
  • Developed a Social Media Strategy to build a reputable online brand.
  • Magazine ad layout.