Hammerjacks Entertainment Group

Hammerjacks is an iconic music venue well known in Baltimore, Maryland and across the nation. The Hammerjacks website needed an upgrade visually and functionally. The website is now built on a robust eCommerce platform to engage with fans and sell well known merch.

PROJECT DETAILS:

  • Lead the strategic redesign and redevelopment of Hammerjacks.com
  • Designed and developed email marketing and social media campaigns.
  • Utilized top list building strategies to increase opt-ins by over 90%.
  • Increased Facebook and Instagram fan base by over 50% in two years.
  • Grew branded and non-branded organic traffic 80% through site optimization and PR/link-building campaigns.
  • Managed SEO strategy by creating fresh content and inbound links.
  • Utilized Google Analytics to track consumer engagement and draw conclusions about user behavior with over 61,000 page views in the last two years and assess where to build awareness, invest in customer loyalty, and fix customer purchase funnel issues.
  • Analyzed eCommerce data and drew conclusions about purchasing behavior.