ConceptRethink

U.S. Department of Education

Web Design and Creative Services for National Education Initiatives

ABOUT

The U.S. Department of Education needed modern, accessible digital experiences to support national education and workforce initiatives under ED ARPA. The goal was to translate complex policy-driven programs into clear, engaging websites that could serve students, educators, employers, and community partners.


The challenge was to design and launch multiple high-visibility websites quickly, each with clear navigation, strong storytelling, and strict accessibility requirements.

ROLE

Web Design, UX, Visual Design, Content Structure, Accessibility

Worked with Department of Education stakeholders and internal teams to design, build, and launch digital platforms that supported national initiatives.

WORK

Website Design and UX

  • Designed layouts and user journeys that made complex education initiatives easy to understand.
  • Created clear information architecture and navigation structures for multiple audiences.
  • Designed responsive layouts optimized for desktop and mobile.

Creative and Visual Direction

  • Developed visual systems and page templates to support consistent storytelling.
  • Designed visual assets and layouts for campaigns and digital outreach.

Web Development and Implementation

  • Built and launched program websites under tight timelines.
  • Customized CMS templates to support flexible content updates.
  • Ensured performance, responsiveness, and cross-browser compatibility.

Accessibility

  • Implemented Section 508 and WCAG standards across all digital properties.
  • Tested layouts and interactions for accessibility compliance.

IMPACT

Launched multiple national initiative websites on time and on brand.

Improved clarity and usability of complex education programs.

Created scalable templates that teams could reuse for future initiatives.

  • Delivered accessible experiences that reached diverse audiences.