MARNI HOTCHKISS // CONCEPTRETHINK

EMAIL MARKETING



It’s not just about getting into someones Inbox. It’s about nurturing the relationship, building trust, and providing the right information and the right time to the right segment of individuals. Information must be easy to scan and absorb, and have clear call-to-actions. Personalization plays a key roll. Using a CRM tool allows you to send emails with individual names and capture information on user behavior via forms and lead generators from your website and landing pages.