MARNI HOTCHKISS // CONCEPTRETHINK

iPARENT101

PROBLEM

In today's digital age, it's hard being a parent. It's difficult to safeguard children on the web when many parents are not as digitally savvy as their children. Child psychologist, Dr. Adam Pletter, faces these parenting challenges in his therapy practice daily but he has a program that can help!

ROLE

CREATIVE DIRECTOR // DEVELOPER // MARKETING MANAGER

SOLUTION

I created a brand identity, WordPress website, and transformed Dr. Pletter's local in-person parenting workshop into an online e-course and workbook. Dr. Pletter is now able to educate parents all over the world. A marketing plan helped Dr. Pletter connect parents across the globe as well as with magazines and top news sources to help spread the word about his program. He was featured on Good Morning America, NPR, and The Washington Post to name a few!

“Collaboration, enthusiasm, and creativity result in Marni being a Tech Wizard. She listened to my vision, added her ideas and worked to make the vision reality. She single handedly took my live workshop and transformed it into an interactive online digital parenting course. Her expertise was matched only by her eagerness to learn new skills to enhance the course online. She lead the marketing campaign and created my amazing logo and developing brand. I recommend Marni without reservation as I look forward to future collaboration with her.”



  • - Dr. Adam Pletter