ConceptRethink

Lemontree Healthcare

Brand & Website Modernization for a Growing Healthcare Services Company

ABOUT

Lemontree Healthcare is a rapidly growing partner to hospitals and healthcare systems, providing operational support in areas including food service, hospitality, and patient experience. As the company expanded to nearly 1,500 employees, its digital presence no longer reflected the scale, sophistication, and people-first ethos that defined its work. The leadership needed a modern, credibility-driven digital identity ahead of a major industry appearance at Becker’s Healthcare to differentiate Lemontree from commoditized providers.

ROLE

Brand Strategy, Visual Identity, Content & Storytelling, Web Direction, UX/Design System, WordPress Implementation.


Partnered with leadership and cross-functional teams to shape a refreshed brand presentation and digital experience that aligned with Lemontree’s culture and goals.

WORK

Strategic Brand Refresh

  • Defined an updated logo, refined color palette, and typography that communicated sophistication, trust, and premium service.
  • Crafted a cohesive visual direction through photography and video to elevate storytelling and reflect the company’s hospitality-inspired excellence.
  • Aligned LinkedIn and social branding for consistent audience experience across platforms.

Video Production

  • Produced a dynamic homepage banner video and mission-focused narrative video with a strong script to communicate brand values clearly and emotionally.
  • Created treated footage and b-roll media for use across web and collateral.

Web Design & UX

  • Redesigned the website to reflect the brand refresh and created a modern, user-friendly experience optimized for clarity and responsiveness across devices.
  • Restructured navigation and content to improve information architecture and user journeys.

WordPress Development

  • Set up a dedicated staging environment and customized a premium WordPress theme to match the new brand direction.
  • Ensured accessibility compliance, mobile responsiveness, and ease of content management for internal teams.

IMPACT

Positioned Lemontree with a polished, modern digital identity ahead of a major industry event.

Strengthened credibility and visibility with prospective partners and clients.

Created a coherent brand framework and website foundation ready for future campaigns and interactive capabilities (planned Phase Two).

  • Established consistent visual and narrative language across digital and social platforms.