PROBLEM
Mental health professionals are busy helping others. They have limited time to work on creating their website and marketing their services at an afforable price.
ROLE
USER EXPERIENCE MANAGER // DESIGNER // DEVELOPER
SOLUTION
This project consisted of brand development, UX design, and software development. After user research, product prototyping, and a soft launch, we continued to spend time observing user behaviors using heat maps and recordings to iterate design for future releases. Using Hubspot we created inbound marketing strategies to help convert potential customers.
MOBILE
UX
I used Sketch & Invision to create low & high fidelity, functional prototypes. Using behavioral analytics tools such as Lucky Orange, the team was able watch recordings of actual visitors use the product so we could observe behaviors and iterate and make improvements to the overall user experience for future software releases.
MARKETING
Here are supporting marketing pieces. From display ad retargeting to sales one-sheeters.
